There are several reasons to design jewelry collections (as opposed to just adding products willy nilly), such as the fact that it’s much easier for you, a shopper, to find what you’re looking for in a themed category. A big one for me, is that a collection can focus the bazillion ideas I’ve been kicking around for months. Boundaries are healthy, and lead to greatly improved productivity. (Have you noticed there are always challenges on Project Runway?!)
If you’ve ever wondered how a product you own went from idea to gift box, follow me in this multi-part series, as our new Americana collection is born.
Coming soon: Americana Part 2: Inspiration